• The Université libre de Bruxelles
• Soutenez la rénovation du bâtiment facultaire
• The SOCO Faculty
• The Departments of the Faculty
• Programmes and Students in the Soco Faculty
• S'inscrire à l'ULB
• International Exchange Programme (PI SOCO)
• Scientific Research
• Staff
  • Personnel académique
  • Personnel scientifique
  • Personnel administratif, technique et de gestion
• Salles informatiques de la Fac

Carreer

since 9/2005 / Holder of the INBEV BAILLET LATOUR CHAIR in EUROMARKETING at the Solvay Business School / Professor at the UNiversité Libre de Bruxelles

3/2004 - 8/2005 / Interim Professorship at the Technical University of Munich

2/2000 - 2/2004 / Assistant Professor at the Ludwig-Maximilians-University Munich

since 2000 / Ass Director of the Center on Global Brand Leadership (Munich Univ, Columbia Univ, Yonsej Univ, etc.)

2000 / Dissertation on "economic rights in an e-conomy" (Ludwig-Maximilians University Munich)

1999-2007 / Founder and board member of newsports GmbH (invention of new sports)

1994 - 2000 / Research and teaching assistant at the Ludwig Maximilians University Munich

Interests

Culture driven marketing - Euromarketing

Consumers in "liquid times"

Brand Management

Marketing and Innovation